You can add structured snippets at the account, campaign, or ad group level. Note: For upgraded structured snippet assets, device preferences, start date, end date, and ad schedules are being deprecated to allow for new features. Here's an example of how an ad with structured snippets might appear on a computer: Google Ads algorithmically decides the best header or combination of headers to show, so it’s best to add as many headers as possible that are relevant to your business. When your structured snippet appears with your ad on a computer, it can show up to 2 headers at a time, while ads that show on mobile and tablet devices will only show one header. Google will choose the best structured snippets that will maximize your ad performance from the eligible pool of structured snippets.If a structured snippet only applies to a subset of campaigns, it should be added to only the relevant campaigns.For example, if a structured snippet applies to all ad groups in an entire account, the structured snippet should be added at the account level.Structured snippet assets should be created at a level that makes sense for all subsequent portions of the account hierarchy.For example, structured snippets in one campaign will not appear in another campaign. Structured snippets defined at all levels within a specific “branch” of the account > campaign > ad group hierarchy can appear together.Structured snippets show with ads on the Search Network.
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